Attract stronger founders, investors, and partners with stories that prove your program works
Goodtrepreneur turns your founders' stories into the recruitment, fundraising, and sponsor-renewal asset your program is missing. Produced by a former journalist who knows what investors and partners need to hear.
30 minutes with the founder of Goodtrepreneur
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The stories that could be promoting your program are walking out the door
Great founders come through your program with every cohort. Some go on to build remarkable companies. A few become the alumni story your program is known for. But capturing their stories looks like:
- Forgotten Demo Day footage
- Last-minute videographer scrambles
- Unanswered calls to alumni who've gotten too busy
Your strongest marketing assets are sitting in every cohort, but their stories aren't helping you.
Book a Strategy CallSpend your time on founders. Leave the storytelling to us.
Picture your week looking like this: you spot a founder with a story worth telling. You pass their name to the Goodtrepreneur team. That's your part.
From there, the interview gets scheduled, recorded, and edited. You get back polished, ready-to-use assets that elevate your program in front of the groups who matter:
- Founders considering your next cohort
- Investors evaluating your portfolio
- Community partners deciding whether to renew
You get to spend your time where it matters most: talking to your founders, shaping their success, and running your program.
Goodtrepreneur is a founder storytelling service built specifically for accelerator programs. We interview the founders coming through your program, capture the stories worth telling, and turn them into performance content that recruits your next cohort, attracts investors to your portfolio, and proves your impact to the partners funding your work.
Most video production companies show up with a camera. We show up with a journalist's instinct for the story underneath the story, and an investor's instinct for what makes a founder worth backing. That combination is why founders open up. It's why the clips get watched. And it's why the content keeps working for your program long after the interview is over.
Choose the level of coverage your program needs
The Proof EngineFor programs that need a fully managed content operation that compounds in value over time. | Follow the FounderFor programs that want to prove long-term impact with before, during, and after coverage. | Founder FeaturesFor programs that want one-time, journalism-grade documentation of their cohort on Demo Day or any day. | |
|---|---|---|---|
| How you benefit | Your marketing is fully handled by a pro team. | You can track and promote the wins created by your program. | You upgrade your success stories so your program shines. |
| What's included | 6 interviews per month, bi-weekly newsletter, ongoing social media management, content scheduling, content strategy and project management, short-form clips optimized for each platform, publishing setup, insights portal, and promotion. | Two rounds of 6 interviews, separated by a program milestone. Round 1 captures founders at entry or during the program. Round 2 captures them post-program. | 6 founder interviews, virtual or on-site. Edited, ready-to-publish video content. |
| Commitment | Six-month minimum | Six-month coverage period (Round 2 must occur within six months of Round 1) | None |
| Virtual interview pricing | $6,500/month $39,000 over 6 months (6 interviews/month) | $7,950 total (12 interviews) | $3,975 total (6 interviews) |
| On-site interview pricing* | Quoted on request | $11,550 total (12 interviews) | $5,775 total (6 interviews) |
* Travel expenses passed through at cost, no markup.
"Steve has been an invaluable connector for both my company, Base, and for me personally as a founder. He's incredibly quick to respond and consistently makes thoughtful introductions that have opened meaningful doors for us. There have been countless times where he has kept us top of mind and proactively connected us to the right people at the right moment. You can tell he genuinely thrives on helping his network succeed."
Meet Goodtrepreneur founder Steve Hayton
Steve Hayton is a journalist and entrepreneur who moved to the US from the UK, drawn by the entrepreneurial courage baked into the American story.
As Chief Experience Officer at GVN, he designed and delivered founder-focused curriculum to accelerator and venture studio leaders across the globe.
What program directors and founders consistently say about working with Steve:
That combination is why founders open up to Steve on camera. It's why investors pay attention to the content. And it's why the stories Steve captures keep working for the programs he partners with, long after the interview ends.
Book a Strategy CallThere are two costs to consider:
What you keep spending.
The videographers. The agency retainers. The marketing budget you're stretching. Goodtrepreneur replaces those line items with content that does the recruitment, fundraising, and renewal work for you.
What you lose by waiting.
- One sponsor who doesn't renew because you couldn't prove impact.
- One cohort that comes in weaker because applicants didn't see the founders they wanted to be.
- One unicorn alumnus whose story you'll never get on the record.
A program director recently told Steve about a founder who came through their cohort and went on to build a unicorn. By the time the program tried to reach out and capture that story, the founder was too busy to even return the call. A piece of the program's history, and one of the strongest proof points it could ever have, was gone.
Now think about your own program.
How many of your alumni founders are already too busy to give you the time it takes to capture their story properly? How many are one funding round away from being unreachable?
We tell the stories of where your founders go — not just where they started. Even alumni whose startups didn't make it are often making a bigger impact than ever. We help you capture that.
What happens once you book a strategy call
The strategy call with Steve Hayton takes 30 minutes. By the end, you'll know whether Goodtrepreneur is the right fit for your program, and if it is, you'll have a clear path to get performance content created for your program.
Here's what the strategy call covers:
- Your goals. What you're working toward — recruitment, fundraising, sponsor renewal, or all three.
- Package selection. Which of the three packages fits your program's stage, budget, and timeline.
- Founder discussion. Which founders in your program are best suited to tell the story you need told.
- Scheduling and delivery. When interviews happen, how they're scheduled, and when you can expect edited content in your hands.
After the call, you'll get a written recap and a proposal tailored to your needs.
Common questions
A stronger program starts with stronger stories
Your founders are living stories worth telling right now. Goodtrepreneur captures them, frames them for the people you want watching, and turns them into the recruitment, fundraising, and renewal asset your program is missing.
It all starts with a 30-minute strategy call with Steve Hayton.
Are you a founder looking to build your own audience? See our founder content service →
Your grant budget may already cover this
Federal and state accelerator programs — including the SBA Growth Accelerator Fund, EDA Build to Scale, and SSBCI — regularly fund program delivery services. Goodtrepreneur can be named as a subcontractor in your application with a clear deliverable: cohort storytelling and content production. We'll give you the exact language to use.
Get the grant language →